Good SEO practices white hat techniques
Introduction ▲
Preamble
As most of my articles, it can happen to me about " Google "as I speak indeed of all search engines . The reason is simple: it is that Google has introduced this vision and is the cause of revision total technical SEO .
I'll start by trying to identify the purpose of the search engines. This will help us to work in the right direction. We then discuss some techniques known as the "white hat" (white hat), that is to say, it is best practices for search engines themselves. It is simply optimizing a website to suit a specific application: the crawler of referencing . These techniques are opposed to "black hat" (black hat) will be another course.
I'll start by trying to identify the purpose of the search engines. This will help us to work in the right direction. We then discuss some techniques known as the "white hat" (white hat), that is to say, it is best practices for search engines themselves. It is simply optimizing a website to suit a specific application: the crawler of referencing . These techniques are opposed to "black hat" (black hat) will be another course.
Everything I say here will be geared towards SEO for your site.
It is not impossible that some councils are in conflict with what you
may have read elsewhere about "good programming practices". To you to make the right choices.
Brief history
I have already mentioned the context of the Web at the time of the appearance of Google. It was a little fair every webmaster did as he saw fit, and some had no scruples. This has led to the evolution of search engines. They were then very similar to simple directories they ranked sites based on information provided by the webmaster. The advantage of this method is the ease of implementation.
The downside is that the unscrupulous webmaster has almost total
control over the positioning of the site in the search results.
It was almost enough to duplicate the content of its website in /> <meta name="keywords" for the search engine that trusted in this tag, make up the site for each of these keywords. Using several techniques similar search engines of yesteryear were easily duped.
Google has introduced a very interesting concept on his arrival: his goal was not classify sites using only parameters that the webmaster can control, but also with elements on which it can act only insignificantly.
These are backlinks . I have enough dissertations on it (cf. My other articles), I will not repeat my words.
It was almost enough to duplicate the content of its website in /> <meta name="keywords" for the search engine that trusted in this tag, make up the site for each of these keywords. Using several techniques similar search engines of yesteryear were easily duped.
Google has introduced a very interesting concept on his arrival: his goal was not classify sites using only parameters that the webmaster can control, but also with elements on which it can act only insignificantly.
These are backlinks . I have enough dissertations on it (cf. My other articles), I will not repeat my words.
ID. Objective of this article (as webmaster)
Our goal will be to focus on the elements of our site which Google may still have confidence and can thus serve to guide us properly.
I firmly believe that the most important thing here is to build a relationship of trust between Google and our site. Over time, if our site does not violate the rules of the art and the search engine feels that our site is trustworthy, it is not excluded that Google offers bonuses at SEO.
As webmasters, our interest is to guide the search engine bots to what they want by showing them a path properly signposted.
I firmly believe that the most important thing here is to build a relationship of trust between Google and our site. Over time, if our site does not violate the rules of the art and the search engine feels that our site is trustworthy, it is not excluded that Google offers bonuses at SEO.
As webmasters, our interest is to guide the search engine bots to what they want by showing them a path properly signposted.
An element can not sufficiently reflected in this article and I wish to speak here: Your Web site is intended for human beings, not a robot. As such, the SEO robot always tries to find meaning in your pages. It seeks semantics where he is able and tracking inconsistencies possible.
Be the reference: work content of your site before anything else. The semantic field
Semantics is a term of utmost importance in computer science.
When it comes to writing source code, a good semantic meaning both you structure your code in an intelligible manner and your variable names /
functions / etc. are completely transparent. Such a source has very little need for documentation.
Here, it is to determine the semantics of your website.
This step is crucial, since everything will move depending on this choice. Remember that search engines tend to favor find a site that deals with a single topic. Why? Because users work on the same principle. In addition, your domain name should be a summary of your website.
Also try to find partners for your site to complete your theme. Attention, it is not competing but complementary sites.
Here, it is to determine the semantics of your website.
This step is crucial, since everything will move depending on this choice. Remember that search engines tend to favor find a site that deals with a single topic. Why? Because users work on the same principle. In addition, your domain name should be a summary of your website.
To get a good ranking, I suggest you carefully select two or three words and use them in most of your anchor text (links). Ask your partner to do the same you have a link on their pages.
Focus on a few keywords headlights, your SEO on these words will get even better. Of course, if these keywords correspond to the semantic field your main site, the crawlers you make your efforts.
Obviously (bis), choose keywords to your measurement: If you tilt your
sights on "apache" and "php" for a site on Web development, as saying
that you'll be hard pressed to reach the first page of results these two
keywords ... Also try to find partners for your site to complete your theme. Attention, it is not competing but complementary sites.
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